About Us

In February 1984, a young entrepreneur, born and raised in that part of the country that would become famous throughout the world as the phenomenon of north-eastern Italy, opened her first motorcycle clothing corner: Valeri Sport in Montebelluna (TV).
In reality, the story began a long time before and has the smell, or rather the perfume, of glue and tanned leather. Vale (Valesca) was born into a typical industrious family from the upper Treviso area where her father first trained at the cutting school in Montebelluna (one of his classmates was Sante Mazzarolo who later founded ALPINESTARS) and then opened a company that is still active in the trekking footwear sector.

It is here that he learns the value of work, that he experiences a passion for artisanal skills, that he develops an interest in innovation and in the desire that this territory has to assert itself in the world.

But these are also the years of his youth and the call of "engines" is strong (these are the years in which Japanese motorcycles arrive and assert themselves), the journey and the desire for independence are fascinating sirens. And so he jumps on his first motorcycle, experiences the first trips, the asphalt, the wind in his hair - helmets were not used back then!! - and the passion is great and the point of arrival is actually a point of departure: in 1975 in Montebelluna he opens a dealership with a Kawasaki workshop and first in Moriwaki preparations, also dealing with the racing Bimotas, which he will run for about a decade.

It was in these formative years, it was because she was first and foremost a motorcyclist, or perhaps it was a fantastic intuition, or maybe thanks to some “sbraciolata” or as she calls them in her narrow Treviso dialect “...gero sempre piena de brose e pache” (...I was always full of abrasions and bruises) - that she understood how important specialized clothing is for a motorcyclist, and how important are those aspects that became, in the years to follow, the guidelines on which all the technological development of this type of clothing will be based: safety, comfort, design.

The step from one's personal safety to the safety of one's friends is very short: "if you love and know the motorbike you don't have customers but travelling companions, you have friends because it is with them that you have an affinity, and it is for them that you seek the best".

Just as each of us is different and somehow unique, so are companies and their products.
Just as every motorcyclist has his own style and riding needs, companies and their products have characteristics that can focus more on fit, or comfort, or technicality...
and Vale's desire is to give everyone the best, most suitable, most correct product.
It is with this spirit that in 1990 Vale leaves the dealership and opens the first STORE VALERISPORT Specialized Clothing for Motorcyclists in Altivole (TV), a space and a geographical location that allows her to make the leap in quality by dealing with more and more brands until she has dozens of them in every segment and market range, realizing that Valeri Sport, to be successful and unique, must never be someone's showcase but everyone's showcase!
Differentiate yourself also in your ability to be up-to-date, to pursue new projects, new technologies, to ensure that “Specialized” is not just a word but a way of being for you and your collaborators.
Differentiating yourself also by understanding that you need to cross provincial and regional borders and have at least national visibility: these are the years of considerable advertising investments on all the most important media in the sector, with budgets often higher than those invested by the same brands highlighted in its windows, which lead Valeri Sport to have a national clientele.

Differentiating itself also by offering its customers the chance to “touch” its myths with their own hands: the first events with Frankie Chili and Aaron Slite, then icons of Superbike, remain memorable.
Twenty years of work, sacrifices and satisfactions pass: "...it was and is fun and I have never felt burdened by the efforts and sacrifices", but also with a project, a dream, in my heart and in the meantime her son Francesco grows up and today he supports her in the management of the business of what is now one of the most considered clothing centers in Europe.
In fact, in 2011 the MEGASTORE VALERISPORT opened in Cornuda (TV), a project that took 5 years between planning and construction, and the Valeri Sport online shop was launched, which reaches customers all over the world, from Sweden to Australia, from Brazil to South Africa, always applying the same philosophy... "the customer must be able to find everything!!!"
Obviously what has been is already past and for those of racing breed what matters is always the next goal, the next limit and in Vale's mind there are still goals to reach and surpass because ultimately what matters is the journey.

We still have many dreams in the drawer and this year we are fulfilling one of the most ambitious: the VALERI84 RIDERS DISTRICT was designed and built with the intent of being a real strategic center for motorcyclists. It is the first RIDERS DISTRICT in Italy, a place to concentrate all that energy that has always characterized our sector, and where a motorcyclist can dress technically or fashionably, meet with those who have the same passion, watch and comment live on the most beautiful races, and why not sip a drink.... in short, we are working on it and the opening is imminent.

This is not only a real expansion of the offer and of the exhibition area, consequent to the opening of a new sales point, but given the evolution of the market specialization, a division of tasks and of the relative reference markets.

The current MEGASTORE VALERISPORT will continue to focus on the RACING and TOURING and OFF-ROAD sectors, while the new VALERI84 RIDERS DISTRICT is dedicated to the entire SCRAMBLER, CUSTOM, CAFERACER, HERITAGE and VINTAGE world, where the offer for motorcyclists will not be exclusively concentrated on technical garments but will be expanded and completed by fashionable clothing in pure Bikers style!

Opening a chain of stores is not part of our philosophy and it is not part of my character: I would like to always be in every point of the store and in front of every customer and in any case seeing what is happening to important chains in Germany or France you have to be particularly careful in choosing partners. We like to think big, but not in a pharaonic way. The problem is not opening other stores - our central warehouse would be able to support more than one - but finding partners who think like us. We need to be able to export the same mentality, the same passion, the same respect for the motorcyclist. The MEGASTORE VALERISPORT is large but it is family-run and if we were to think of opening something new it should have the same characteristics and with people who think like us”.

"One thing that is certain in the very near future is that we will continue, indeed increase, the season of events and appointments with the Champions and with those companies at the forefront of technology (all constantly updated on our Facebook page) and in particular we will bring to the executive phase the design of a brand signed by the experience accumulated over many years. With the help of my son Francesco, with his enthusiasm and with the ability that young people have to see a little further or in any case in a different way, it will certainly be a fantastic path to follow. The market requires more and more "personal" products and accessories, needs that we perceive by experiencing the Motorcyclist first hand, if we want niche products and that perhaps the big brands for this reason leave out, but for us they become the way to satisfy needs, to make a "tailor-made suit".

40° VALERI ANNIVESARY

APRIL 2024

The long-awaited Bikers Party for the 40th anniversary of ValeriSport took place and was packed with over 3000 people from all over North East Italy. “VALERI” did not disappoint expectations by presenting its public with a real “village” with an exhibitor area with motorcycles from all categories, a container for the food area and a show area where guests, DJs and stunt bike shows alternated!
MARCO SIMONCELLI FOUNDATION

SPECIAL GUEST

VALESCA: "It was a great emotion to introduce my clients to a friend like PAOLO SIMONCELLI, his stories represent the history of the MotoGP"

AWARD CEREMONY

THANK YOU VALE!

DAINESE with Franco Morbidelli (MotoGP VR46 rider) have awarded “VALE” with important recognitions and thanks for his 40 years of work and dedication to this sector!
UNFORGETTABLE

WHAT A MOMENT!

Three generations in one photo: Valesca, her son Francesco and her granddaughter Asia during the cutting of the 40th cake!
EMOTIONAL WORDS

THE INTERVIEW

VALESCA, nicknamed the “lioness” of this sector, the true architect of Valerisport’s forty-year ride, now accompanied by her son Francesco in the growth of the company: “I never thought I would reach this milestone. I was used to working and it seems almost impossible to me” … she explained among her people ... “I have always had fun despite the difficulties, I am truly in love with motorcycles and customers, I care a lot about their satisfaction. I do what I like and to achieve certain results you have to give your life. My father made shoes and since I was little I approached engines, I have never liked dolls!” The future? “I never predict anything, but I believe that thanks to the skills of my son Francesco we cannot set limits! See you at the Fiftieth!